Call it a cliché but this beach and promenade is the place to see and be seen. It’s about as posh as it gets; across the Boulevard de la Croisette the luxury fashion houses like Dior , Chanel, Gucci line up to be counted, and on the shore is a chain of private beaches with fine golden sands. The public beach is furthest to the west, near the Palais des Festivals, and like all of the shore can be heaving with people in mid-summer.