A north-to-south street through Mykonos Town, with little alleys darting off it, Matogianni Street is where it all happens.
By day you can idle along, perusing souvenir shops, boutiques, jewelry stores, and a couple of international chains like Sephora and Lacoste.
When hunger strikes you could opt for souvlaki or gyro or sit down at one of many tavernas, which tend to be more reasonably priced here deeper in the town.
And in the evening there’s a delectable choice of restaurants at romantic spots with bougainvillea climbing the walls, and bars that do a roaring trade to the early hours.